Butler designed and produced the audio learning aids used in
a study which was presented by the University of Colorado Nurse Outreach
Subliminal stimulation has been established to produce desired effects
in the area of marketing. This denotes a strong potential for subliminal
stimulation in the area of education. Many leading authorities have
conceded that attitudes can be modified or completely changed. It has
also been recognized that hypnotic suggestion can effect changes in
Perception has long been established as the means by which an individual
receives incoming stimuli (messages) to effect a change in attitude.
Many studies verified and replicated results that hemispheric laterality
with auditory subliminal messages presented to subjects in the dominant
ear which connects with the non-dominant hemisphere realized even
greater statistical significance than vice-versa.
Theorists maintain that the conscious mind adapts itself to the basic
program established in the unconscious and that "no significant
belief or attitude held by any individual is apparently made on the
basis of consciously perceived data". It is also conceived that
the basic attitudinal (perceptual) frame of reference through which
data are evaluated appears to operate through the unconscious.
In more than fifty experiments reported from a variety of laboratories,
the subliminal psychodynamic activation technique has been found to
affect behavior in ways that the neutral-control stimuli have not....
psychodynamic stimuli are lost when they are presented supraliminally.
1971; Key, 1973, 1976, 1980
Greenwald, 1968, Rajecki, 1982, Sherif, 1965, Triandis, 1971
Hilgard, 1974, Hull, 1961; Dey, 1973, 1976, 1980; Wallace, 1979
Jackson, 1977; Kaufman, 1979; Runyon, 1977
Mykel and Daves 1979